Barilla's reputation for quality is no secret. In fact, according to an article in the Nov. 21, 2006
Forbes, it's common knowledge. The article reported the results of a poll conducted by the Reputation Institute, a New York consulting firm, that surveyed 30,000 people around the world and ranked 600 of the largest companies in 25 countries.
Companies were judged on their home turf - French companies were rated by French respondents, for instance - and then the findings were adjusted for regional differences. In the end, Barilla outperformed all other companies with a reputation score of 87.79 out of a possible 100, ranking it as
the most respected company in the world!To view the full release,
click here.